Ford Broncos are among the most popular mid-size SUVs in the automotive market. Read on to learn four interesting facts about the Ford Bronco, including notable historical moments for the vehicle and the brand itself.
Ford released internal documents from 1963 discussing the first-ever Bronco release for 1966. However, these memos described this off-roading SUV as a GOAT, or “goes over any terrain” vehicle. Ford decided against naming its legendary two-door automobile The Goat, instead opting for the now iconic Bronco branding. Notably, the terrain-management system found in modern Ford Broncos is called the GOAT system, with the acronym now officially standing for “goes over any type of terrain.”
When the first Ford Bronco was released in 1966, it was an instant hit with the public, who appreciated the size and power of the two-door SUV. However, the original model is quite small compared to today’s Ford Broncos. The 2023 Bronco’s measurements are very standard for current 4×4 SUVs at 71.9 inches tall, 173.7 inches long, and 75.9 inches wide. Conversely, the original Bronco is nearly 20 inches shorter, about 7 inches thinner, and featured a 92-inch wheelbase—more than 8 inches smaller than today’s generation of vehicles. The measurements for the first Ford Bronco are similar to subcompact crossover SUVs, such as the Ford Fiesta Eco-Sport.
The modern generation of Ford Broncos is unique, polarizing, and overall aesthetically cool. Coincidentally, these are all attributes of former Bronco models. What aspects do these cars share with one another? Aside from similar front-end stylings and trim lines, the newest Bronco generation does boast some thoughtful callbacks to its predecessors. For example, the coordinates of Johnson Valley, California—the first off-road testing location for the original Bronco—are molded onto the roll cage above the front passenger side. Underneath the fuel-filler door are drawings of each Bronco generation, highlighting the rich and storied history of this automobile.
For most consumers, the Raptor ($78,580) is the most powerful and expensive Ford Bronco configuration on the market. However, the Bronco DR—manufactured in partnership with Multimatic, the makers of the Ford GT supercar—is undoubtedly the most dominant Bronco in Ford’s fleet. If you’re just now hearing about this $200,000 desert racing SUV, you probably won’t have a chance to drive one. Only 50 models were built and sold to pre-approved buyers in 2022. But for those curious, the Bronco DR boasts a 5.0 liter V8 that produces upwards of 400 horsepower. Luckily, any configuration of the Ford Bronco is ideal for off-roading enthusiasts.
These four interesting facts about the Bronco highlight the legendary history of the Ford brand. Consider purchasing a 2023 model for yourself and enjoy this vehicle’s unique and powerful driving experience!
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