The marketing world feels like it’s always changing. One day Instagram has a certain algorithm that treats your business well, and the next, you’ll see better ROI with your magazine ads. Regardless of how marketing changes, you can always use it to attract new customers to your salon, including those from older generations. Keep reading to learn some helpful tips for bringing seniors to your salon.
Older generations, specifically ranging from the Post War generation to Generation X, gather information from various sources. Some 90-year-olds love technology and scroll through Instagram daily to learn about the latest news and business deals in their area. Some 50-year-olds would rather pick up a newspaper and thumb through the ads than look at social media for any reason. Most people across these generations use a combination of traditional print sources and digital sources. Advertise your salon services across channels to catch the attention of older audiences.
No matter where people see your ads and information, they don’t want to feel patronized or stereotyped. Just because they’re older than the younger generations bouncing around on TikTok doesn’t mean they all have gray hair or don’t understand modern salon services such as waxing. Use language that doesn’t condescend, make it easy to contact your salon online or over the phone, and feature people of various demographics in your photo campaigns. When people can easily understand what you’re saying and see themselves in your ads, they’ll want to come to your business, regardless of age.
While stereotyping your ads can hurt business, there are some generalizations about older generations that can help you curate promotions that draw them to your salon. For example, most women between the ages of 43 and 95 have at least one child, which means a Mother’s Day promotion will do particularly well. This promotion will bring younger and older mothers to your salon, but it will best target your intended older demographic.
You might want to include relevant information that questions older audiences will have about your business within your marketing and promotions. For example, you’ll want to make sure you clearly state in your promotions that you understand how to wax mature skin. Additionally, you can mention the steps your salon takes to ensure everyone feels comfortable in the space.
Marketing your salon takes time and effort, but we hope these tips will help you reach the older generations and other audiences so that you can grow your business. As the world changes, you may need to adjust your strategy, but if your business can adapt, you can find ways to succeed.
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